How to Measure Your Website's ROI (And Actually Understand It)
Most businesses have no idea what their website is worth. Here's how to calculate ROI and prove your website is making money.
ROI formula: (Revenue from Website - Cost of Website) / Cost of Website x 100. Example: $5,000 cost, $25,000 revenue = 400% ROI.
Revenue types: direct (online sales, form submissions, phone calls, quote requests), indirect (brand awareness, support savings, recruitment savings), hidden (SEO traffic value, content marketing value, email list growth).
Service business example: 2,000 visitors, 3% conversion = 60 leads, 20% close = 12 customers, $500 value = $6,000/month = $72,000/year. ROI: 3,500%.
Key metrics: traffic, conversion rate, bounce rate, avg session duration, page views, form submissions, phone calls, revenue. Monthly dashboard: visitors, page views, bounce rate, avg duration, conversions, revenue, cost, ROI. We set up analytics so you always know what your website is worth.