When Should You Redesign Your Website?
The average website lifespan is 2-3 years. If yours is older, it's probably costing you customers.
Timeline: Year 1 fresh, Year 2 minor updates, Year 3 needs refresh, Year 4 definitely outdated, Year 5+ embarrassing and costing business.
7 signs to redesign: not mobile-friendly, loads slowly (over 3 seconds), high bounce rate (over 70%), looks dated, low Google rankings, not generating leads, embarrassing to share.
Decision matrix: score yourself 1-5 on mobile experience (weight 3x), loading speed (3x), visual design (2x), SEO performance (2x), conversion rate (3x), content quality (1x). 60-75: great, 40-59: refresh needed, 25-39: redesign recommended, below 25: full rebuild.
Before/after: slow loading becomes under 2s, not mobile becomes mobile-first, low conversions becomes clear CTAs, poor SEO becomes optimized structure. We'll give you an honest assessment.