Social Proof: Why People Trust What Others Trust
92% of consumers read online reviews before buying. 70% trust recommendations from strangers over brands.
Stats: 92% read reviews, 72% won't buy without reviews, 88% trust reviews as much as personal recommendations, 3x higher conversion with social proof.
6 types: customer reviews (star ratings), client logos (trusted by brands), numbers and stats (500+ projects), awards and certifications, media mentions, case studies.
Psychology: bandwagon effect (everyone's doing it), authority bias (experts use them), social validation (people like me chose this), risk reduction (others survived).
Placement: homepage hero (client logos, stats), above the fold (star rating), product pages (detailed reviews), pricing page (plan popularity), footer (trust badges). Quick wins: add Google reviews, show client logos, display key stats, create case studies, add trust badges.