SEO for Small Businesses: The Only Guide You Need
93% of online experiences start with a search engine. If your business isn't on Google's first page, you're invisible.
Google stats: 5.6 billion searches/day, 63% of shopping starts with Google, 46% of searches are local, 75% never scroll past page 1, 28% of clicks go to #1 result.
Three pillars: Technical SEO (site speed, mobile-friendly, SSL, crawlable), On-Page SEO (title tags, meta descriptions, content, headers, internal linking), Off-Page SEO (backlinks, Google Business Profile, reviews, social).
Title tag formula: 50-60 characters, primary keyword, location (if local), compelling to click. Meta description: 150-160 characters, keyword, call to action.
Local SEO checklist: Google Business Profile claimed, consistent NAP, local keywords, customer reviews, photos on Google, local backlinks. SEO takes 3-12 months but compounds. We build websites with SEO baked in from day one.