Restaurant Website: 10 Features That Get You More Reservations
77% of diners visit a restaurant's website before deciding to eat there. A bad website = empty tables.
Stats: 77% visit website before visiting, 70% prefer online booking, 62% check menu online first, 45% discovered through Google.
10 must-haves: hero image that makes people hungry (professional food photography), digital menu (mobile-first, interactive, not PDF), online reservations (real-time availability, confirmation), location and hours (embedded map, click-to-navigate), click-to-call, gallery (food, interior, team), reviews and testimonials, events and specials, social media integration, local SEO.
Bonus features: live wait time, table status indicator, loyalty program, delivery ordering, gift cards, private event inquiry form.
Mobile journey: Google search → Google listing → Website → Browse menu (on phone!) → Make reservation or order → Visit restaurant. 70% of this happens on mobile. We build restaurant websites that make people hungry.