E-Commerce Website Checklist: Everything You Need to Sell Online
70% of online carts are abandoned. The average cart abandonment costs businesses $18 billion/year.
Top reasons for abandonment: extra costs too high (48%), account creation required (26%), complicated checkout (22%), couldn't see total cost (18%).
10 must-haves: fast smart search, mobile-first design, multiple payment options (M-Pesa, cards, PayPal), trust signals (SSL, reviews, policies), high-quality product images, speed (under 2.5s LCP), simple checkout (guest checkout, progress indicator), email integration, analytics, and admin dashboard.
Payment options for Kenya: M-Pesa (Daraja/Pesapal), credit/debit cards, PayPal, bank transfer. Start with M-Pesa + cards minimum.
Target metrics: First Contentful Paint under 1.5s, Largest Contentful Paint under 2.5s, Time to Interactive under 3s. We build e-commerce sites that actually convert.