CTA Buttons That Actually Convert (Not Just Look Pretty)
A well-designed CTA button can increase conversions by 200%. Most businesses have terrible CTAs.
Bad CTAs: Submit, Click Here, Learn More. Good CTAs: Get My Free Quote, Start My Project, Book a 15-min Call, Claim Your Spot.
Design checklist: at least 44x44px tap target, high contrast color, action verb + benefit text, generous padding, rounded corners, hover state (lift + glow), above the fold + after key content, whitespace around button.
A/B test results: Submit Form got 2.1% conversion. Get My Free Website Audit got 6.8%. That's a 224% increase from just changing text.
Placement: hero section (1st CTA), after features (2nd), after testimonials (3rd), after FAQ (4th). Common mistakes: too many CTAs, weak text, low contrast, no mobile optimization, no urgency.